CASE STUDY: How a Missoula Photographer got...
...Increased Her Brand & Web Pressence
Jenna Nord is a Missoula-based photographer whose work centers around motherhood, embodiment, and emotional transformation. She had a basic WordPress site and a strong Instagram following, but her digital presence wasn’t translating into opportunities—and she felt buried by options and noise. Jenna came to Stigma Marketing & Development for structure, strategy, and tools to help her vision land. What followed was a multi-phase collaboration involving site optimization, PR, content systems, and long-term brand growth grounded in her work and voice.
Clarifying the Brand and Building Momentum
Finding a Path Forward That Felt Like Her
Jenna’s work is raw, real, and personal—and the brand around it needed to reflect that. We started by tightening the visual identity and cleaning up the structure and language on her existing site, building clearer calls to action and stronger service breakdowns. We worked with her to define offers, segment audiences, and develop messaging that honored her style without chasing trends. From there, we outlined next steps and built her first-ever strategic marketing plan—one that aligned with her pace and personality.
Connections, Not Clickbait
PR and Visibility Strategy That Created Real Opportunities
We made technical and content-level improvements to her site structure, optimized her Google presence, and reworked forms and calls-to-action. Blog content was re-aligned with organic search patterns and her actual voice, creating a bridge between real users and the work she was already producing. Within the first month, her Google review count nearly doubled, and more prospective clients were discovering her through search, not just social. The result was greater control over lead quality and more alignment between who was finding her and what she offers.
Turning Traffic Into Connection, and Connection Into Demand
Improving SEO and Systems Behind the Scenes
We made technical and content-level improvements to her site structure, optimized her Google presence, and reworked forms and calls-to-action. Blog content was re-aligned with organic search patterns and her actual voice, creating a bridge between real users and the work she was already producing. Within the first month, her Google review count nearly doubled, and more prospective clients were discovering her through search, not just social. The result was greater control over lead quality and more alignment between who was finding her and what she offers.
Strategy and Structure That Supports Real-Life Creativity
A Platform That Keeps Evolving With Her Work
Jenna isn’t static—and her platform shouldn’t be either. We’ve continued supporting her as her offerings evolve, helping integrate new opportunities, plan future campaigns, and organize behind-the-scenes infrastructure. This isn’t about squeezing her into a marketing box—it’s about building something responsive that gives her room to grow. The momentum is real—and the system is hers.
What They Said
"Paule has been amazing! Paule has not only been a visionary for my business, marketing, & networking - along with website work- Paule has also been a superb sounding board, pathfinder, and all around business coach! Paule is patient, kind and enthusiastic with his service."
![vecteezy_alpaca-animal-icon_57789896 [Converted]-05](https://stigmamarketing.com/wp-content/uploads/2025/03/vecteezy_alpaca-animal-icon_57789896-Converted-05.svg "vecteezy_alpaca-animal-icon_57789896 [Converted]-05"){kind=icon}
Another CASE STUDY: A Single-Page Website...
Got Alex Customers in Missoula.
"My single-page website has given me more clients and leads in just a few months and brings in walk-ins now. The process was personal and results clear."
Alex Bounds, The Nail Witchery – Missoula, MT
Get In Touch...
And let's see what happens.
Have a question? Need help untangling your marketing or development strategy? Whether you're exploring a partnership, scheduling a free brainstorm, or just reaching out, we'd love to hear from you.
📅 All new clients and M&D Partners start with a meeting—remote, phone, or in-person—so we can understand your needs and see if we’re the right fit. We take on clients case by case and aim to respond within 2-3 business days.
Fill out the form, and we’ll get back to you soon.