EMBC’s site had become a maze—disconnected pages, outdated visuals, and a broken user experience that frustrated both staff and families. We rebuilt the entire thing inside their existing Squarespace account, restructured the site map, applied a cleaner design system, and updated the layout for mobile and accessibility. As part of their 75th “campiversary,” we also designed that year’s shirt—something they do every year—but used it as a chance to introduce a logo-quality mark they could actually use across print and digital channels. No one had to change how they worked, but now the site and visuals actually matched the experience of camp.