CASE STUDY: How a nail tech got...
...Search Results with a Single-Page Website
Alex is a working mother and independent nail artist based in Missoula. She had a growing list of loyal clients, a clear sense of aesthetic, and real talent—but no digital presence to match. In an industry where word-of-mouth and local search dominate, she needed something simple, beautiful, and strategic. Stigma Marketing & Development built her a single-page site designed for high local visibility, stronger booking flow, and long-term client value—without adding stress or ongoing tech management.
Tailored Simplicity with Real Impact
Designing Around the Reality of a Solo Business
Alex didn’t need a multi-page build or complicated integrations. What she needed was a website that reflected her style, showed off her work, and helped potential clients find and contact her quickly. We designed a streamlined single-page site with thoughtful branding, SEO-conscious copy, and built-in booking cues—anchored around her name and identity as “The Nail Witchery.” The result was clean, on-brand, and custom-written to connect with real clients in her actual market.
Built to Be Found—Not Just Look Good
Keeping What Worked, Reworking What Didn’t
Alex had no online visibility prior to launching the site. We embedded local keywords, optimized the page structure and metadata, and connected the site to Google Business tools to support search results like “Missoula nails” and “nail salon near me.” Within weeks, she was ranking on page one for competitive local searches—without spending money on advertising. The site started generating walk-ins, messages, and more consistent bookings almost immediately.
Better Visibility
Small Structural Fixes That Let the Right People Find Them
Their original site barely showed up in local searches, and the Google Business Profile hadn’t been touched in years. We fixed both—revising the metadata, updating page titles, embedding regional keywords, and aligning their Google profile with seasonal details and calls to action. Within weeks, EMBC started showing up more often in relevant search results, leading to more form submissions, increased visibility, and a clearer path for parents and donors to engage. Nothing flashy—just the right fixes in the right places.
Design That Remembered Where It Came From
Honoring History Without Getting Stuck in It
Every year, EMBC designs a shirt for campers—but none of those shirts ever tied back to a consistent identity. For their 75th, we created a design that felt rooted in their history while still being clean, modern, and flexible enough to work as a real logo. The final files were delivered in multiple formats for shirts, signs, and digital use. It wasn’t just about a new look—it gave them the first repeatable visual asset they’d ever had, built from something they were already proud of.
What They Said
"Love working with Paule! He made my own The Nail Witchery brand and website for an affordable and approachable price. He explained how to use it to grow my web presence and simllify my life. I'm already seeing results."
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Another CASE STUDY: How A Monthly M&D Partnership...
Created a Sustainable Following for Dr. Schweitzer
"Paule is the greatest! So easy to work with and very patient with someone who doesn't know a lot about websites and marketing. He detailed oriented and delivers products and services that are absolutely the best! I highly recommend him!!"
Don Schweitzer, Sierra Counseling & Coaching – Forest Grove, OR
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