CASE STUDY: How a well-designed website & brand...
...Got Saddle Horn Home Contracts
Saddle Horn Custom Homes is a small-volume, craftsman-led construction company based in Montana. Buck Lake builds high-end, rugged custom homes that reflect the landscape they’re built on. But before we partnered, Saddle Horn had no website, unclear branding, and a logo that caused confusion instead of clarity. Stigma Marketing & Development helped them launch a clean, high-functioning website, a usable brand system, and a full online foundation that reflects their values—and attracts the right clients.
Starting from Scratch with the Right Framing
Brand and Web Strategy Built for How They Actually Work
Saddle Horn didn’t need a flood of leads—they needed the right people finding them. We created a brand identity from the ground up, built around Montana craftsmanship and the exclusivity of their service model. Their custom homes are built with intention, so their site and copy had to reflect that. The result was a clean, modern site that works like a filter, requiring interested clients to apply before ever requesting a build.
Creating Clarity, Control, and Real Lead Quality
A Website That Flips the Demand Model
We built a responsive, conversion-ready site that walked potential clients through Saddle Horn’s values, process, and expectations—ending with an application, not a contact form. This allowed the company to control demand, preserve quality, and avoid tire-kicker inquiries. The site is easy to manage, structured for SEO, and integrated with Google tools for visibility. The site doesn’t try to sell—it tells the truth about how Saddle Horn works, and why it matters.
Low Maintenance, High Credibility, No Gimmicks
Sustainable Marketing Infrastructure
Alongside the site, we provided domain setup, email infrastructure, basic hosting management, and guidance on how to use the brand assets across platforms. We also built a blog system into the site to support local SEO and expert positioning without needing constant posts. The blog—written by co-owner Kelly Lake—serves as both education and storytelling, giving visitors insight into Saddle Horn’s approach and values. The marketing system was built to run lean, stay honest, and generate organic interest without pressure.
Designed for Owners Who Don't Want to Market
A Strong Brand Presence That Still Works
Saddle Horn isn’t trying to go viral—and they shouldn’t be. We helped them build a foundation that honors their pace, their standards, and their audience. Their logo, color system, and messaging kit were delivered with usage instructions for future application, and the site is ready to grow only if and when they are. What they’ve got now works—and that’s the point.
What They Said
"Paule is EXTREMELY talented. Our business is residential construction and definitely not web design. He has made an insurmountable task possible for us and his knowledge is outstanding. We have worked with other designers on different projects in the past, but not with his acumen and creativity."
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Another CASE STUDY: How A Monthly M&D Partnership...
Created a Sustainable Following for Dr. Schweitzer
"Paule is the greatest! So easy to work with and very patient with someone who doesn't know a lot about websites and marketing. He detailed oriented and delivers products and services that are absolutely the best! I highly recommend him!!"
Don Schweitzer, Sierra Counseling & Coaching – Forest Grove, OR
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