CASE STUDY: How A Missoula Aerialist Got More Gigs & ...
...Higher Demand with a Single-Page Website
Big Sky Circus is the creation of Jenifer Louise, a Montana-based aerial yoga and circus arts performer whose deep personal story and creative energy drive everything she does. After years of performing with others in the acrobatic community, she launched her own business centered around connection, movement, and the space she creates on stage and in practice. Jen came to Stigma with raw momentum but no clear brand presence. We helped her shape her identity and build a tool that could grow with her—starting with a logo and a focused, SEO-smart single-page site.
Identity Design That Matched Her Vision
A Logo That Let the Brand Start Taking Shape
Before building anything online, we helped Jen establish a clean, usable logo she could apply across her materials and social presence. The design needed to reflect both strength and movement without feeling over-designed or commercial. We landed on a mark that held up across performance flyers, email signatures, and Instagram content—and gave her something to anchor her new venture visually. It was simple, flexible, and strong enough to stand on its own.
Creating a Tool That Drives Traffic Without Creating Work
A One-Page Website Built for Gigs & Growth
We built a responsive, single-page website that served as Jen’s online home—a place she could point people from social media, booking conversations, and collaborations. The site included bio, service info, a contact form, and embedded cues for SEO without requiring her to update content constantly. Her energy and performance footage do most of the heavy lifting—the site just makes sure people can find her, get in touch, and understand what Big Sky Circus is. Since launch, Jen’s seen increased traffic, more performance requests, and steady growth in her visibility.
Connecting the Dots Between Movement and Marketing
Small Structural Fixes That Let the Right People Find Them
With a rising number of shows and a natural talent for visual storytelling, Jen didn’t need a marketing engine—she needed a home base that caught the interest her work was already generating. We integrated her growing social presence with the site, ensuring her digital touchpoints stayed aligned and reflected her style. Because she already had a following, our role was to give it structure—something searchable, credible, and professional without becoming a chore to maintain.
Simple Infrastructure That Moves With the Artist
Flexible Tools for a Brand in Motion
Big Sky Circus is still growing, and so is Jen’s path forward. The site and brand assets we built are designed to scale—ready for future offerings, collaborations, or press coverage as her reputation continues to rise. What we created wasn’t a finished product—it was a launchpad. With minimal tech, clear copy, and a strong identity, Jen now has a digital home as dynamic as her performances.
What They Said
"I love my website and logo! Paule is great at listening to your needs and exceeds expectations! Trustworthy, dependable, and a lot of fun to work with!"
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"Paule is the greatest! So easy to work with and very patient with someone who doesn't know a lot about websites and marketing. He detailed oriented and delivers products and services that are absolutely the best! I highly recommend him!!"
Don Schweitzer, Sierra Counseling & Coaching – Forest Grove, OR
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