WHY & HOW WE WORK
Philosophy & Process
Stigma M&D doesn’t do gimmicks—we do guts. Our process bridges business development, coaching, content strategy, and human-centered marketing rooted in lived experience. This page breaks down how we work, why we start with development (not just design), and how our approach builds authentic brands, clear systems, and AI-proof visibility that actually reflects who you are. Whether it’s a website or a leadership reset, we begin by getting real—then we make it work.
LESS FAKING-MORE RESULTS
Where Marketing Ends & Real Growth Begins
Stigma Marketing & Development isn’t just a creative agency—it’s a development-first, human-centered consultancy with a marketing engine attached. We’re founded on the belief that marketing is only as good as the business behind it, and the business is only as healthy as the humans running it.
Our goal is simple: help people grow by helping them get honest—about their brand, their systems, their story, their challenges. Whether you're building a nonprofit, launching a business, leading a team, or reimagining your career, we help clarify what matters, build structure around it, and then tell the story in a way that works.
The Stigma Model
Most marketing agencies start with the market. We start with you.
Because if your business model is fractured, your team is misaligned, your message is vague, or your energy is burned out—your audience will feel it. No funnel, no content calendar, and no SEO campaign can compensate for internal dissonance.
That's why development isn’t just part of what we do—it’s the backbone of our entire model.
We help clarify your internal story so your external story actually lands. That means looking at:
Mindset-first development:
We work from the inside out—addressing clarity, burnout, leadership dynamics, story ownership, and decision fatigue before launching anything public. This includes personal coaching, brand identity work, and narrative alignment.
Deep organizational strategy:
With years of experience in leadership, nonprofit development, team culture, and volunteer coordination—not to mention most of an MBA and a few years in crisis management—we help restructure operations, role clarity, SOPs, and internal systems when needed.
Conflict coaching & team development:
From workshops to mediation support to Every Human’s Journey (our 12-week curriculum for personal and group transformation), we offer options for teams that need more than "alignment language"—they need tools, trust, and support.
Coaching + Consulting baked in:
Every engagement includes 1:1 and/or group coaching, often touching on mindset, mission, internal narrative, and interpersonal dynamics. You don’t just get strategy—you get support.
People-first marketing:
When the foundation is strong, we build outward with websites, messaging, digital strategy, email, and social content. Your marketing becomes a clear, consistent reflection of the real work you’re doing.
Professional Experience:
Credentials & Background
- Advanced Education: Completed over 30 graduate credits in the Master of Business program at The University of Montana (UM), with an emphasis in Marketing.
Foundational Education: Holds a Bachelor of Science in Student Ministry from Boise Bible College (2003-2007), with a minor in Greek. Supplemental studies at Boise State University (BSU) included philosophy, psychology, and general studies (2005-2007).
Certification & Training: Obtained the training and credits required to apply for an ACLC.
QPR and Curriculum Development: Served as the central person for QPR suicide prevention trainings and curriculum development for a mental health clinic. Created a rough draft of the Suicide Prevention Curriculum to meet project deadlines.
Design & Graphics Career: Has worked in a sign shop for a couple of years. Has worked with graphics through most of my career. Has been involved with website, graphics, and video work since high school.
Marketing & Design Inspiration:
- Marketing Influences: My approach is guided by the work of David Ogilvy, Seth Godin, Philip Kotler, and The Futur.
Design Standards: I've always appreciated good design and strongly disliked overused fonts. I cringe at bad fonts. From websites in high school to a sign shop in between churches, I've picked up things along the way.
Creative Outlet: My creativity is channeled through ideas, development, leadership, and organization of people.
Aesthetic Guiding Principles: I love good writing, good movies, and good storytelling, as well as good art in general. My work is guided in principles of psychology and professional experience, focusing on adding value and clarity to any message.
Our Partners
Our Partners
Our Organic + Algorithm-Aware Strategy
The Upside-Down Funnel
Marketing shouldn’t feel forced, complicated, or disconnected from real business. The Upside-Down Marketing Engine simplifies the process by starting with what’s already working—your expertise, services, and relationships—and turning it into natural, sustainable growth. Instead of relying on ads and gimmicks, this approach builds value-based content, authentic engagement, and practical strategies that businesses can actually maintain.
We design long-term systems that are AI-friendly, audience-aligned, and human as hell. This is not about funnel hacks—it’s about foundational visibility that works.
Strategic Core Content
Your website, blog, or podcast becomes your archive. Built to be AI-indexable and SEO-structured, it supports long-form content that establishes trust. Marketing acts as a real-time mirror of your evolving work.
Content Repurposing & Distribution
From that core, we pull newsletter blurbs, reels, social posts, and shorts. We turn a 10-minute conversation into a month of meaningful visibility—without you having to perform.
Local and Human-Centered SEO
We build value-first pages: Recommended Vendors, Missoula Wedding Locations, Personal Essays, FAQs, Resource Lists. This is SEO that creates actual human traffic—and backlinks that AI recognizes as legitimate.
Centralized Conversion Hub: Service Application
No more vague forms. We create a clean, human, inviting intake process that brings the right people into conversation with you—and filters out what doesn’t fit.
Core Principles of Stigma's Authentic Model
Team-Driven Collaboration:
We believe the power of authentic relationships is unlocked when we work together. Our approach puts people first—merging the diverse insights of our team and our clients to create solutions that are greater than the sum of their parts. Your vision is amplified through shared passion and purpose.
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Storytelling Strategy
Every brand has a narrative, and at Stigma, your story is the heart of your strategy. We craft messaging that reflects your true identity, ensuring that each campaign, design, and digital initiative resonates with authenticity. By focusing on the genuine elements of your journey, we create marketing that feels natural and compelling.
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Integrated & Flexible
Our process seamlessly blends creative design, digital innovation, and personal development to fill in big-picture plans and gaps. This integrated framework allows us to adapt to different needs, evolving market dynamics, and shifting challenges, ensuring that our strategies remain value-based and effective over time.
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Intentional Organic Growth
Embracing a growth mindset means nurturing progress that is sustainable and genuine. We focus on cultivating long-term success through deliberate, people-first strategies that prioritize authentic relationships and measurable, real-world results. Our commitment is to build your brand slowly and steadily, ensuring that every step forward is rooted in purpose and integrity.
Structured Flexibility. Real Collaboration.
How We Work
We’re a boutique team by design, and that lets us go deep with every partner. We start by listening—then build from there. Here’s what the working relationship looks like:
Clear onboarding + collaboration rhythm:
Every client starts with a conversation—not a quote sheet. From there, we establish communication preferences, timelines, and scope.
Defined goals & simple frameworks:
You’ll always know what we’re doing, when to expect it, and how to use it. We offer short-term bursts or long-term retainers—but always with clarity.
Respectful boundaries:
We work M–F, 8am–6pm MT, with Saturday availability as needed. You can reach out anytime—but we’ll reply during normal hours unless something’s on fire.
Communication compatibility:
You can text, email, or call. We’ll ask how you best work, and shape our communication around it. We do what it takes to stay human and aligned.
No hustle theater. Just real progress.
We track deadlines, manage scope, and stay honest about capacity. If something slips, we say so. If something needs to change, we adjust.
Because Marketing Without Integrity Is Noise
Why It Works
This works because it doesn’t pretend. It aligns strategy with soul, structure with service, visibility with values. We don’t promise "results"—we promise alignment, which creates momentum, resonance, and growth that actually lasts.
In a world full of shortcuts, Stigma offers depth. In a world full of performance, we offer clarity. And in a world of algorithm games, we help you build something real enough that both people and machines can trust it.
We don’t just make your marketing look good—we help your mission work better.
- OUR PROCESS: How Stigma Works -
A Relational, Collaborative Approach
Every partnership begins with a conversation—not a pitch, not a pre-built strategy, but a real discussion about your business, vision, culture, challenges, resources, and goals. We take the time to understand where you are and where you want to go before exploring ideas together. If there’s something Stigma Marketing & Development can do to help, we build a plan that makes sense for both of us—clear, intentional, and built for real impact.
This process ensures that every collaboration is thoughtful, strategic, and built on trust—because marketing and development should feel like a natural extension of your vision, not a forced transaction.
STEP 1: Connect
It all starts with reaching out and a conversation—whether that’s through a contact form, an application, or a direct conversation. No pressure, no gimmicks—just an opportunity to kick ideas around and see if it's a good fit.
STEP 2: BrainStorm!
We meet—either in person in Missoula or remotely—to explore your ideas, challenges, and potential solutions. Together, we clarify your vision and develop a plan that aligns with your business and available resources.
STEP 3: Implement
With a clear strategy and agreed-upon roles, we move forward. Work begins after the first payment, ensuring everything is structured, expectations are set, and the plan is ready to be executed effectively.
Everything starts with a person and an idea
Stigma M&D's Story
Stigma M&D isn’t backed by an agency. It’s built by a person who is rebuilding their life.
If you want the full story—why this business exists and how it all started in Missoula—you can read it here. It’s honest and a big part of why our model is what it is.
Marketing & Development FAQs
The questions below come up often—not because they’re trendy, but because they’re real. They reflect the friction people have felt in past marketing experiences, the hesitation they carry, and the clarity they’re looking for now. These aren’t “sales answers.” They’re straight-forward responses to the things that matter when you’re choosing someone to help shape your voice, your systems, and your visibility.
Get In Touch...
And let's see what happens.
Have a question? Need help untangling your marketing or development strategy? Whether you're exploring a partnership, scheduling a free brainstorm, or just reaching out, we'd love to hear from you.
📅 All new clients and M&D Partners start with a meeting—remote, phone, or in-person—so we can understand your needs and see if we’re the right fit. We take on clients case by case and aim to respond within 2-3 business days.
Fill out the form, and we’ll get back to you soon.