Once you get it, you gotta use it! The template helps with planning, design, CTAs, and branding consistency in your newsletter campaigns. Follow these 10 basic steps to knock your small business email marketing out of the park:

• Template Review: Make a Copy. Then examine the template to understand its structure and design elements.

• Brand Customization: Add your logo, brand colors, site links, and fonts to the template to make it align with your business identity.

• Content Creation: Write compelling copy for the newsletter. Highlight benefits, use persuasive language, and include keywords relevant to your industry and target audience.

• Personalization: Customize the copy to resonate with your audience. Address their pain points, offer solutions, and make it feel like a personalized message.

• Call to Action (CTA): Craft a clear and enticing CTA that encourages readers to take action, such as downloading a free resource, signing up for a webinar, or making a purchase.

• Keyword Research: Conduct keyword research to identify terms relevant to your niche. Incorporate these keywords naturally into your copy to improve search visibility and attract the right audience.

• Create Newsletter: Use the Google Sheets template as a guide to create your newsletter content. Populate each section with relevant information, including updates, promotions, tips, or industry news. Write compelling copy and incorporate keywords strategically throughout the newsletter.

• Testing: Test the newsletter across different devices and email clients to ensure it displays properly. Check for any issues with formatting or readability.

• Plan & Scheduling: Choose the best time to send the newsletter based on your audience's behavior and preferences. Aim for times when they're most likely to engage with your content.

• Tracking and Optimization: Set up tracking tools to monitor key metrics like open rates, click-through rates, and conversions. Use this data to optimize future newsletters for better performance.