Marketing Basics: How To Make Authenticity Work For You

Marketing Basics: Building Authentic Connections from the Ground Up Starting a business, especially one rooted in authenticity and genuine human connection, is no easy feat when you’ve spent most of your life avoiding vulnerability. It requires not just a good idea, but mistakes, strategy, and a lot of perseverance. When I launched Stigma Marketing & Development in Missoula, Montana, I knew it had to reflect my journey—both the highs and lows. In part, it started to make me do the kind of things I knew I should be. Drawing from my life experiences—my professional management and development background, my struggles with mental health, GMing an Arby’s, my near-MBA, and the lessons learned from my sobriety journey—I aimed to create a marketing company that wasn’t about gimmicks but about believing in people, their visions, and helping them succeed. This blog post …

Finding Your Why - A Recovering Pastor & Stigma Marketing

Finding Your Why: A Recovering Pastor & Stigma Marketing & Development

The Magic of Digital Marketing: Turning Ideas into Impact As a storyteller at heart, I’ve always believed in the power of a great idea. In today’s digital world, even a simple idea—when paired with the right content, audience, and timing—can do more than just catch fire; it can start a movement. But how do you take an idea and turn it into real, impactful results that resonate with your audience? That’s where authentic digital marketing comes into play. Why Authenticity Matters More Than Ever In a world full of noise, authenticity has become a game-changer for brands and businesses. Which is also kind of sad. People are craving genuine connections—they want to support brands that align with their values, tell compelling stories, and offer real value. In fact, 86% of consumers say that authenticity is a key factor when deciding …