The Marketing Funnel is Dead: Why the Script Flipped on Marketing & Trust in the Age of AI
“The more I studied the funnel, the more I think it’s broken.” — Brian Halligan (co-founder & former CEO of […]
Authentic Marketing Strategies
Your Website Is Infrastructure, Not Marketing Theater
“Never build your castle on rented land.” — Unknown For a while, experts thought websites and the internet were dying,
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How Marketing Is Making Things Worse: Resisting AI Sloppiness with Authentic Strategy
NOTE: I get a steady stream of sales emails, cold calls, podcast invitations, and collaboration offers. Most people and companies
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Avoiding Pitfalls & Preventing Headaches: Cultivating the Business Leader You Are
Stop Buying Tactics. Build a System You Can Manage. Most people come to marketing looking for a trick—a model, a
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The New Architecture of Internet 3.0: Why AI, Search, & Systems Favor Authenticity
“We got brainwashed into asking for roadmaps.” – Seth Godin The internet has been changing, and this time it’s moving
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Flipping the Funnel: The Missoula Salon That Built Community Before Chasing Clients
Allow me to set the scene: It’s mid-2025 in Missoula, Montana. Salon owner Kitty Youngquist is juggling more projects than
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Authenticity > Algorithms: A Photographer in an Era of AI Marketing
In early 2025, Missoula-based photographer Jenna Nord set out to elevate her brand and reach more clients. Jenna is known
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Whose Leash Is It Anyway?
“Dogs possess a quality that’s rare among humans—the ability to make you feel valued just by being you…” — Caroline
From Brand to Booth: Helping Kelly McCool Build Her Brand and Credibility in 90 days
Allow me a bit of an intro. Any business owner in Missoula’s hustle culture knows the grind—and also the risk
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Why It Took Me 8 Months to Redo My Website (& Why It Was a Good Thing)
When it was early 2024, and I had finally decided to pull Stigma Marketing & Development back out and relaunch
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