Back in February, when I first set out on my independent journey after leaving my role as General Manager at Arby’s, I hadn’t fully committed to resurrecting Stigma Marketing & Development. But one thing was clear: I needed to get ahead of the artificial intelligence (AI) curve. The existing and potential impact of AI is impossible to ignore. And so, I dove in. The moment the Marketing Destigmatized blog launched, I knew AI would have to be a topic to explore. From my initial encounters with ChatGPT two years ago while in the MBA program at the University of Montana—using it in its early days to help develop suicide prevention material—to now, AI has shifted from a curios tool to a reality central to business. Since then, I’ve prioritized obtaining certifications and coaching clients on using AI in ways that …
