On Marketing and Not Doing It
“Marketing is the generous act of helping others become who they seek to become…Marketers offer solutions, opportunities for humans to
authentic marketing
An Example of Jab-Jab-Hook with Authentic Email Marketing
“The key is, no matter what you’re doing, to do it with a service approach. And that’s really what authentic
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Beyond Vanity: Lessons from “The Lean Startup” About Marketing Metrics
“Marketing is the process by which companies create value for customers and build strong customer relationships in order to capture
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The Marketing Funnel is Dead: Why the Script Flipped on Marketing & Trust in the Age of AI
“The more I studied the funnel, the more I think it’s broken.” — Brian Halligan (co-founder & former CEO of
How Marketing Is Making Things Worse: Resisting AI Sloppiness with Authentic Strategy
NOTE: I get a steady stream of sales emails, cold calls, podcast invitations, and collaboration offers. Most people and companies
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Avoiding Pitfalls & Preventing Headaches: Cultivating the Business Leader You Are
Stop Buying Tactics. Build a System You Can Manage. Most people come to marketing looking for a trick—a model, a
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From Brand to Booth: Helping Kelly McCool Build Her Brand and Credibility in 90 days
Allow me a bit of an intro. Any business owner in Missoula’s hustle culture knows the grind—and also the risk
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