“When consumers believe emotional marketing communications are written by an AI (vs. a human), positive word of mouth and customer
The Quiet Harm in AI-Driven Sales Emails (And the Data We Keep Ignoring) Read More »
“The more I studied the funnel, the more I think it’s broken.” — Brian Halligan (co-founder & former CEO of
The partnership between Stigma Marketing & Development and Dr. Don Schweitzer, founder of Sierra Counseling & Coaching (SC&C), has been
A Burnout Book and Business Alignment: A Case Study in Integrated Development Read More »
“Never build your castle on rented land.” — Unknown For a while, experts thought websites and the internet were dying,
Your Website Is Infrastructure, Not Marketing Theater Read More »
NOTE: I get a steady stream of sales emails, cold calls, podcast invitations, and collaboration offers. Most people and companies
How Marketing Is Making Things Worse: Resisting AI Sloppiness with Authentic Strategy Read More »
Stop Buying Tactics. Build a System You Can Manage. Most people come to marketing looking for a trick—a model, a
Avoiding Pitfalls & Preventing Headaches: Cultivating the Business Leader You Are Read More »
“If you do not change direction, you may end up where you are heading.” — Lao Tzu On this day
4 Years Tomorrow: From Blackout to Building Something Read More »
“We got brainwashed into asking for roadmaps.” – Seth Godin The internet has been changing, and this time it’s moving
The New Architecture of Internet 3.0: Why AI, Search, & Systems Favor Authenticity Read More »
Allow me to set the scene: It’s mid-2025 in Missoula, Montana. Salon owner Kitty Youngquist is juggling more projects than
Flipping the Funnel: The Missoula Salon That Built Community Before Chasing Clients Read More »
In early 2025, Missoula-based photographer Jenna Nord set out to elevate her brand and reach more clients. Jenna is known
Authenticity > Algorithms: A Photographer in an Era of AI Marketing Read More »
