“Trust is the one thing that changes everything. It’s not a nice-to-have; it’s a hard-edged economic driver. When trust goes […]
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“Even when you are marketing to your entire audience or customer base, you are still speaking to a single human
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“Man is the creature who does not know what to desire, and he turns to others in order to make
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“Marketing is the generous act of helping others become who they seek to become…Marketers offer solutions, opportunities for humans to
“The key is, no matter what you’re doing, to do it with a service approach. And that’s really what authentic
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“Marketing is the process by which companies create value for customers and build strong customer relationships in order to capture
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“When consumers believe emotional marketing communications are written by an AI (vs. a human), positive word of mouth and customer
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“The more I studied the funnel, the more I think it’s broken.” — Brian Halligan (co-founder & former CEO of
“Never build your castle on rented land.” — Unknown For a while, experts thought websites and the internet were dying,
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NOTE: I get a steady stream of sales emails, cold calls, podcast invitations, and collaboration offers. Most people and companies
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