“Trust is the one thing that changes everything. It’s not a nice-to-have; it’s a hard-edged economic driver. When trust goes […]
Why People Will Always Be Prime Movers In The World (The 6th P of Marketing) Read More »
“Even when you are marketing to your entire audience or customer base, you are still speaking to a single human
Triangulating Authority: A Marketing Strategy for Humans Over Machines Read More »
“Man is the creature who does not know what to desire, and he turns to others in order to make
The Reverse Turing Test: Marketing, Mimesis, & AI Sobriety Read More »
“Marketing is the generous act of helping others become who they seek to become…Marketers offer solutions, opportunities for humans to
“The key is, no matter what you’re doing, to do it with a service approach. And that’s really what authentic
An Example of Jab-Jab-Hook with Authentic Email Marketing Read More »
“Marketing is the process by which companies create value for customers and build strong customer relationships in order to capture
Beyond Vanity: Lessons from “The Lean Startup” About Marketing Metrics Read More »
“When consumers believe emotional marketing communications are written by an AI (vs. a human), positive word of mouth and customer
The Quiet Harm in AI-Driven Sales Emails (And the Data We Keep Ignoring) Read More »
“The more I studied the funnel, the more I think it’s broken.” — Brian Halligan (co-founder & former CEO of
The partnership between Stigma Marketing & Development and Dr. Don Schweitzer, founder of Sierra Counseling & Coaching (SC&C), has been
A Burnout Book and Business Alignment: A Case Study in Integrated Development Read More »
“Never build your castle on rented land.” — Unknown For a while, experts thought websites and the internet were dying,
Your Website Is Infrastructure, Not Marketing Theater Read More »
