An Example of Jab-Jab-Hook with Authentic Email Marketing
“The key is, no matter what you’re doing, to do it with a service approach. And that’s really what authentic […]
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Beyond Vanity: Lessons from “The Lean Startup” About Marketing Metrics
“Marketing is the process by which companies create value for customers and build strong customer relationships in order to capture
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The Quiet Harm in AI-Driven Sales Emails (And the Data We Keep Ignoring)
“When consumers believe emotional marketing communications are written by an AI (vs. a human), positive word of mouth and customer
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The Marketing Funnel is Dead: Why the Script Flipped on Marketing & Trust in the Age of AI
“The more I studied the funnel, the more I think it’s broken.” — Brian Halligan (co-founder & former CEO of
A Burnout Book and Business Alignment: A Case Study in Integrated Development
The partnership between Stigma Marketing & Development and Dr. Don Schweitzer, founder of Sierra Counseling & Coaching (SC&C), has been
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Your Website Is Infrastructure, Not Marketing Theater
“Never build your castle on rented land.” — Unknown For a while, experts thought websites and the internet were dying,
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How Marketing Is Making Things Worse: Resisting AI Sloppiness with Authentic Strategy
NOTE: I get a steady stream of sales emails, cold calls, podcast invitations, and collaboration offers. Most people and companies
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Avoiding Pitfalls & Preventing Headaches: Cultivating the Business Leader You Are
Stop Buying Tactics. Build a System You Can Manage. Most people come to marketing looking for a trick—a model, a
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4 Years Tomorrow: From Blackout to Building Something
“If you do not change direction, you may end up where you are heading.” — Lao Tzu On this day
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The New Architecture of Internet 3.0: Why AI, Search, & Systems Favor Authenticity
“We got brainwashed into asking for roadmaps.” – Seth Godin The internet has been changing, and this time it’s moving
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