Some behind the scenes in the mundane marketing & business development Running a startup in the field of development and marketing, particularly one like Stigma Marketing, isn’t just about refining processes or overhauling a website. It’s about weaving together personal growth, recovery, business strategy, and genuine, human-centered marketing. This isn’t a paint-by-numbers exercise; it’s more like throwing a bunch of colors at the wall and finding a masterpiece in the mess. My life, recovery, and the work I do with Stigma Marketing are all about authenticity, and I’ve learned that small, seemingly insignificant changes often lead to the most substantial growth. A Website Overhaul: More Than Just a Fresh Coat of Paint One of my biggest current projects is a complete overhaul of the Stigma Marketing website. At first glance, it might seem like just another facelift. But this isn’t …
Marketing Basics: How To Make Authenticity Work For You
Marketing Basics: Building Authentic Connections from the Ground Up Starting a business, especially one rooted in authenticity and genuine human connection, is no easy feat when you’ve spent most of your life avoiding vulnerability. It requires not just a good idea, but mistakes, strategy, and a lot of perseverance. When I launched Stigma Marketing & Development in Missoula, Montana, I knew it had to reflect my journey—both the highs and lows. In part, it started to make me do the kind of things I knew I should be. Drawing from my life experiences—my professional management and development background, my struggles with mental health, GMing an Arby’s, my near-MBA, and the lessons learned from my sobriety journey—I aimed to create a marketing company that wasn’t about gimmicks but about believing in people, their visions, and helping them succeed. This blog post …