A Blog About Leadership & Marketing without the Gimmicks.

Marketing DeStigmatized

Cut through the noise with human-first strategy that actually works. Stigma Marketing & Development helps mission-driven people and teams grow with clarity, integrity, and purpose.

 

 

Recent Posts

Whose Leash Is It Anyway? Missoula’s Dog Culture & the Marketing of Meaning

Whose Leash Is It Anyway?

“Dogs possess a quality that’s rare among humans—the ability to make you feel valued just by being you…” — Caroline […]

From Brand to Booth: Helping Kelly McCool Build Her Brand and Credibility in 90 days

Allow me a bit of an intro. Any business owner in Missoula’s hustle culture knows the grind—and also the risk […]

Why It Took Me 8 Months to Redo My Website (& Why It Was a Good Thing)

When it was early 2024, and I had finally decided to pull Stigma Marketing & Development back out and relaunch […]
Navigating the AI Wave: A Guide to Authentic Business Growth

Navigating the AI Wave: A Guide for Authentic Business Growth

Back in February, when I first set out on my independent journey after leaving my role as General Manager at […]
Stigma Marketing & Development Updates: Growth, Relationships, & Business Plans

Stigma Marketing & Development Updates: Growth, Relationships, and Business Plans

Stigma Marketing & Development is built around values that are deeply personal to me, with authenticity at the core. It’s […]
How To Grow Your Site On Your Own, One Thing At A Time

How to Grow Your Website: 6 Practical Things for Normal People To Compete

Building or improving a website that drives real business isn’t about luck—it’s about strategy, effort, and smart decisions. Websites aren’t […]
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About Stigma M&D

Stigma Marketing & Development is a different kind of consultancy. It was founded by Paule Patterson—a former pastor, recovery survivor, and strategy-minded problem solver—on the belief that marketing, like leadership, should be human, not hollow.

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Marketing is about people. So is leadership. So is everything worth doing.

The Philosophy of People is where we dig deeper—into what actually works in marketing, leadership, recovery, growth, and connection. No fluff. No formulas. Just clear insights, how-to's, strategies, and stories that center the human element.

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"What does your name mean?"

STIGMA is about the ideas that get in the way of good ideas.

"Stigma" isn’t just a name—it’s a challenge. People and businesses get held back by labels, assumptions, and limiting beliefs. We exist to help people break through those barriers, own their narrative, and redefine their identity on their own terms. The story we tell and the way we tell it matters.

"...and the Llamas?"

It's about the ideas that get in the way of good ideas.

We loved llamas before it was cool. Llamas are resilient, adaptable, personal, and unapologetically weird. They’re a reminder that branding and marketing don’t have to be boring, safe, or predictable. Like us, llamas stand out, show up, and take care of their own.

Llamas don't care if you think they're weird.

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Let's see what happens.

Have a question? Need help untangling your marketing or development strategy? Whether you're exploring a partnership, scheduling a free brainstorm, or just reaching out, we'd love to hear from you.

📅 Everything starts with a personal meeting—remote, phone, or in-person—so we understand your needs and see if we’re a good fit. We take clients on a case-by-case basis and aim to respond within 2-3 business days.

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If you're looking for authentic support in marketing, development, or creative strategy, you're in the right place.
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