A Blog About Leadership & Marketing without the Gimmicks.

Marketing DeStigmatized

Cut through the noise with human-first strategy that actually works. Stigma Marketing & Development helps mission-driven people and teams grow with clarity, integrity, and purpose.

 

 

Recent Posts

4 Years Tomorrow: From Blackout to Building Something

“If you do not change direction, you may end up where you are heading.” — Lao Tzu On this day […]
Internet 3.0-search-ai-Being Found Online

The New Architecture of Internet 3.0: Why AI, Search, & Systems Favor Authenticity

“We got brainwashed into asking for roadmaps.” – Seth Godin The internet has been changing, and this time it’s moving […]
Flipping the Funnel: The Missoula Salon That Built Community Before Chasing Clients

Flipping the Funnel: The Missoula Salon That Built Community Before Chasing Clients

Allow me to set the scene: It’s mid-2025 in Missoula, Montana. Salon owner Kitty Youngquist is juggling more projects than […]

Authenticity > Algorithms: A Photographer in an Era of AI Marketing

In early 2025, Missoula-based photographer Jenna Nord set out to elevate her brand and reach more clients. Jenna is known […]
Whose Leash Is It Anyway? Missoula’s Dog Culture & the Marketing of Meaning

Whose Leash Is It Anyway?

“Dogs possess a quality that’s rare among humans—the ability to make you feel valued just by being you…” — Caroline […]

From Brand to Booth: Helping Kelly McCool Build Her Brand and Credibility in 90 days

Allow me a bit of an intro. Any business owner in Missoula’s hustle culture knows the grind—and also the risk […]
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About Stigma M&D

Stigma Marketing & Development is a different kind of consultancy. It was founded by Paule Patterson—a former pastor, recovery survivor, and strategy-minded problem solver—on the belief that marketing, like leadership, should be human, not hollow.

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Marketing is about people. So is leadership. So is everything worth doing.
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The Philosophy of People is where we dig deeper—into what actually works in marketing, leadership, recovery, growth, and connection. No fluff. No formulas. Just clear insights, how-to's, strategies, and stories that center the human element.

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Every Human's Journey

Stigma Marketing & Development's Flagship model: A Self-paced Jungian Exploration of the Hero's Journey. 

 

The Peer-Led Group Workbook is now available for free and for purchase. We're ready to test it and gather evidence. 

"What does your name mean?"

STIGMA is about the ideas that get in the way of good ideas.

"Stigma" isn’t just a name—it’s a challenge. People and businesses get held back by labels, assumptions, and limiting beliefs. We exist to help people break through those barriers, own their narrative, and redefine their identity on their own terms. The story we tell and the way we tell it matters.

"...and the Llamas?"

It's about the ideas that get in the way of good ideas.

We loved llamas before it was cool. Llamas are resilient, adaptable, personal, and unapologetically weird. They’re a reminder that branding and marketing don’t have to be boring, safe, or predictable. Like us, llamas stand out, show up, and take care of their own.

Llamas don't care if you think they're weird.

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Let's see what happens.

Have a question? Need help untangling your marketing or development strategy? Whether you're exploring a partnership, scheduling a free brainstorm, or just reaching out, we'd love to hear from you.

📅 Everything starts with a personal meeting—remote, phone, or in-person—so we understand your needs and see if we’re a good fit. We take clients on a case-by-case basis and aim to respond within 2-3 business days.

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If you're looking for authentic support in marketing, development, or creative strategy, you're in the right place.
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