A Blog About Leadership & Marketing without the Gimmicks.

Marketing DeStigmatized

Cut through the noise with human-first strategy that actually works. Stigma Marketing & Development helps mission-driven people and teams grow with clarity, integrity, and purpose.

 

 

Recent Posts

Why People Will Always Be Prime Movers In The World (The 6th P of Marketing)

“Trust is the one thing that changes everything. It’s not a nice-to-have; it’s a hard-edged economic driver. When trust goes […]

Triangulating Authority: A Marketing Strategy for Humans Over Machines

“Even when you are marketing to your entire audience or customer base, you are still speaking to a single human […]

The Reverse Turing Test: Marketing, Mimesis, & AI Sobriety

“Man is the creature who does not know what to desire, and he turns to others in order to make […]

On Marketing and Not Doing It

“Marketing is the generous act of helping others become who they seek to become…Marketers offer solutions, opportunities for humans to […]

An Example of Jab-Jab-Hook with Authentic Email Marketing

“The key is, no matter what you’re doing, to do it with a service approach. And that’s really what authentic […]

Beyond Vanity: Lessons from “The Lean Startup” About Marketing Metrics

“Marketing is the process by which companies create value for customers and build strong customer relationships in order to capture […]

The Quiet Harm in AI-Driven Sales Emails (And the Data We Keep Ignoring)

“When consumers believe emotional marketing communications are written by an AI (vs. a human), positive word of mouth and customer […]

The Marketing Funnel is Dead: Why the Script Flipped on Marketing & Trust in the Age of AI

“The more I studied the funnel, the more I think it’s broken.” — Brian Halligan (co-founder & former CEO of […]

A Burnout Book and Business Alignment: A Case Study in Integrated Development

The partnership between Stigma Marketing & Development and Dr. Don Schweitzer, founder of Sierra Counseling & Coaching (SC&C), has been […]

Your Website Is Infrastructure, Not Marketing Theater

“Never build your castle on rented land.” — Unknown For a while, experts thought websites and the internet were dying, […]
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About Stigma M&D

Stigma Marketing & Development is a different kind of consultancy. It was founded by Paule Patterson—a former pastor, recovery survivor, and strategy-minded problem solver—on the belief that marketing, like leadership, should be human, not hollow.

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The Philosophy of People is where we dig deeper—into what actually works in marketing, leadership, recovery, growth, and connection. No fluff. No formulas. Just clear insights, how-to's, strategies, and stories that center the human element.

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Every Human's Journey

Stigma Marketing & Development's Flagship model: A Self-paced Jungian Exploration of the Hero's Journey. 

 

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"What does your name mean?"

STIGMA is about the ideas that get in the way of good ideas.

"Stigma" isn’t just a name—it’s a challenge. People and businesses get held back by labels, assumptions, and limiting beliefs. We exist to help people break through those barriers, own their narrative, and redefine their identity on their own terms. The story we tell and the way we tell it matters.

"...and the Llamas?"

It's about the ideas that get in the way of good ideas.

We loved llamas before it was cool. Llamas are resilient, adaptable, personal, and unapologetically weird. They’re a reminder that branding and marketing don’t have to be boring, safe, or predictable. Like us, llamas stand out, show up, and take care of their own.

Llamas don't care if you think they're weird.

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